Pooch & Mutt Dog Food | Natural Meals, Treats and Supplements

About Pooch & Mutt

Who are Pooch & Mutt?

Pooch & Mutt produce a range of grain-free dog food, functional treats and targeted supplements. Their products are designed to support everyday needs such as digestion, joint health, energy, calm behaviour and overall wellbeing, using nutrition as a practical tool rather than relying on artificial additives.

The range is intended for dogs of all ages and breeds, from puppies to older dogs and those with specific sensitivities or behavioural needs.

Brand background and expertise

Pooch & Mutt was founded in 2007 by Guy Blaskey following the experience of his family dog, Cookie, who was diagnosed with hip dysplasia at a young age. After seeing the impact of a natural joint supplement, Guy worked with UK nutritionists to reformulate similar principles specifically for dogs.

Since then, Pooch & Mutt has focused on removing low-quality ingredients common in mass-produced pet food and replacing them with nutrition-led recipes designed to support long-term health.

In 2020, Pooch & Mutt became part of the Vafo family, a long-established independent pet food manufacturer. Vafo supports product development and sustainability initiatives while allowing Pooch & Mutt to remain focused on health-led nutrition.

Ingredients, formulation and approach

Pooch & Mutt products are built around the idea of “good mood food”, combining natural ingredients with added supplements and nutraceuticals. Key formulation principles include:

• Grain-free recipes for easier digestion

• Natural ingredients with no hidden junk

• Added supplements to support specific health needs

• Recipes developed with nutritionists and vets

This approach aims to support both physical health and behaviour through everyday feeding rather than reactive solutions.

Manufacturing, sustainability and responsibility

Pooch & Mutt works closely with its manufacturing partner Vafo, a founding member of the Pet Sustainability Coalition. The brand has committed to moving towards fully recyclable packaging by 2025 and reducing environmental impact across its supply chain.

The company also places emphasis on transparency, community feedback and long-term responsibility rather than short-term growth.

Reputation and recognition

Pooch & Mutt is widely recognised in the UK as a health-led alternative to mainstream pet food brands. The products are often recommended by vets and nutritionists, and the brand has built a loyal customer base through its focus on ingredient quality, behaviour-supporting nutrition and clear communication.

Why Customers Choose Pooch & Mutt

Nutrition that supports body and behaviour

Products are designed to support mood, digestion, joints and overall wellbeing alongside physical health.

Natural, grain-free recipes

Many customers choose Pooch & Mutt for its focus on natural ingredients and avoidance of grains and artificial additives.

Clear values and transparency

The brand emphasises education, sustainability and responsible manufacturing, giving dog owners confidence in what they are feeding their pets.

How to Buy from Pooch & Mutt

Pooch & Mutt products are available directly from the brand’s website, through selected UK pet retailers, and via the Amazon store. Buying options can vary depending on the product range, delivery preferences and any promotions running at the time, so it can be worth comparing availability and pricing across retailers before purchasing.