Bare Kind Bamboo Socks – Animal-Saving Socks with a Purpose

Bare Kind was founded by Lucy Jeffrey in 2018, driven by a simple but powerful idea: everyday products can do good. Starting with socks, Lucy wanted to create something people would genuinely enjoy wearing, while also helping protect animals and the planet.

Bare Kind produces vibrant bamboo socks featuring animal designs, with 10 percent of profits from each pair donated to charities supporting the animal shown on the sock. The brand now partners with over 30 conservation charities, including several based in the UK, contributing to real-world impact such as rainforest protection, wildlife adoption, and habitat support.

Sustainability runs through the entire business. Bare Kind uses bamboo as its primary fabric due to its softness, durability, and lower environmental impact. The brand uses FSC-certified packaging, non-toxic dyes, independently verified manufacturing partners, and Gold Standard carbon offsets to achieve carbon neutral status across its supply chain.

In October 2023, Bare Kind became a certified B Corp, recognising its high standards of social and environmental responsibility. The brand has built a loyal following thanks to its transparency, approachable tone, and clear commitment to doing good through simple everyday choices.