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About AATU
Who are AATU?
AATU is part of Inspired Pet Nutrition and specialises in biologically appropriate dry pet food for dogs and cats. The brand focuses on delivering the nutritional profile of raw feeding while avoiding the storage and handling challenges that raw diets can involve.
AATU products are typically used as complete daily meals for adult dogs and cats, particularly for owners prioritising protein content, ingredient transparency, and grain-free formulations.
Brand background and expertise
Behind every AATU recipe is years of research carried out by an in-house team of pet nutritionists. This expertise informs both ingredient selection and cooking methods, ensuring each recipe is nutritionally purposeful rather than filler-based.
Ingredients and formulation approach
AATU recipes are made using over 80% meat or fish, supported by a defined Superfood Blend™ of fruits, vegetables, herbs, and botanicals. Each ingredient is selected for a specific nutritional role, including digestive support, skin and coat health, immune function, and overall wellbeing.
The food is grain free and contains no artificial preservatives, fillers, or additives.
Manufacturing and quality control
AATU uses a Low and Slow™ cooking method designed to gently preserve nutrients and natural flavour. Approximately 2.5kg of raw ingredients are used to produce every 1kg of finished kibble, resulting in a concentrated, nutrient-dense product.
Finished recipes are coated using raw ingredients to improve palatability without relying on artificial flavour enhancers.
Reputation and customer feedback
Customer feedback frequently highlights improved digestion, glossy coats, and good acceptance by pets. AATU is often chosen as an alternative to raw feeding, particularly for travel or situations where refrigeration is not practical.
How to Buy AATU Dog and Cat Food
AATU dog and cat food is available through official retailers and subscription services, with multiple pack sizes and delivery intervals offered. Subscription options may suit owners looking for consistent delivery and long-term feeding routines. AATU also sells on their Amazon store.