Counter Culture - sustainable beauty from ethical, boutique brands!


Counter Culture Store Deals and Discounts

Discover the best Counter Culture Store deals at Legendeals and shop consciously with confidence. Counter Culture Store is an online marketplace that makes it easy to find sustainable and ethical products from independent brands that care about the planet and the people behind every product.


About Counter Culture Store

Founded in 2019 by friends Martin Gill and Ben Smith, Counter Culture Store was created to help people make everyday choices that support a more sustainable future. Their platform brings together independent brands that prioritise ethical sourcing, eco-friendly materials, and fair working practices.

Whether you are switching to plastic-free packaging, choosing natural skincare, or looking for ethical gifts, Counter Culture Store offers products that align with your values without compromising on quality.


Explore the Range

Beauty and Personal Care
Shop natural skincare, haircare, and cosmetics made with clean ingredients that are kind to both skin and planet.

Home, Food and Drink
From eco cleaning products to sustainable kitchenware and organic treats, find everything you need to live a greener lifestyle.

Sustainable Gifts
Choose thoughtful, ethical presents that show you care about the planet as much as the person receiving them.


Why Shop with Legendeals

At Legendeals, we bring you verified deals and exclusive discounts on trusted sustainable brands like Counter Culture Store. Our goal is to make conscious shopping affordable and accessible to everyone.

We regularly update our offers so you can find genuine savings on eco-friendly essentials, all backed by Counter Culture Store’s 100% satisfaction guarantee and customer rewards programme.


Shop Sustainably, Save Confidently

Support independent brands and make a positive impact with every purchase. Explore the latest Counter Culture Store discounts, voucher codes, and sale offers at Legendeals today, and start shopping in a way that’s good for you and good for the planet.

counter culture store
Switch to sustainable today!

Get 10% Off Your First Order at Counter Culture Store

Sign up to the mailing list to receive 10% off your first full-price order at Counter Culture Store

  • Be the first to hear about new sustainable and ethical products
  • Enjoy exclusive member-only offers and eco-living tips
  • Shop consciously and save with independent, planet-friendly brands