I Am Denim Jeans have been everywhere lately. Between news features and celebrity sightings, it’s hard not to notice the buzz. Kate Middleton, Eva Mendes, Katie Piper, Steph McGovern and Lisa Snowdon have all been linked with the brand, which makes a lot of people wonder what makes these jeans different from everything else on the market.
The truth is, I Am Denim Jeans stand out because of their purpose.
The brand is built for real bodies and real situations. Bodies with scars, stomas, c-sections, stretch marks, bloating, IBS, IBD, endometriosis, postpartum changes and menopause symptoms. Instead of expecting people to squeeze into rigid denim, the brand designs jeans that move, adapt and support.
Above & Beyond Extra Tummy Friendly High Waist Skinny Jeans
Founder Sophie Cooper created I Am Denim Jeans after abdominal surgery made standard denim painful for her to wear. Rather than accept discomfort as normal, she developed jeans that protect sensitive areas, offer gentle support and feel comfortable all day.
More than 10,000 customers now wear I Am Denim Jeans, many saying they’re the first jeans they’ve felt comfortable in for years. Every pair is designed and hand-finished in the UK, which gives them a noticeably higher-quality feel.
The pair everyone talks about most is the Above & Beyond Extra Tummy Friendly High Waist Skinny Jeans, so this review looks at whether they genuinely live up to the hype.
Comfort: 10 out of 10
Comfort is where these jeans shine.
The built-in belly band gives soft, gentle hold without squeezing. It’s ideal for scars, c-sections, stomas and tender tummies. The waistband sits higher than standard high-street jeans and doesn’t roll, dig in or feel restrictive.
There’s nothing we could fault here, so it gets a full score.
Fit and Inclusivity: 9 out of 10
The fit is clearly designed for real bodies.
The high rise offers complete coverage, and the four-way sustainable stretch denim adapts to daily changes in bloating or tenderness. People who usually avoid skinny jeans often find these surprisingly wearable.
It isn’t a perfect 10 only because a skinny cut won’t suit everyone, even with the comfort features.
Support Features: 10 out of 10
These jeans include some of the most thoughtful support features I’ve seen:
- a hidden belly band made from soft, recycled fabric
- complete tummy coverage
- gentle, non-restricting support
- ideal for postpartum and post-surgery wear
- suitable for seated wearers
- helps protect scars and sensitive areas
Everything serves a clear purpose and improves comfort. Nothing feels gimmicky, so it's absolutely got to be a 10!
Style: 8 out of 10
The jeans look like normal stylish skinnies, which is impressive considering how much support is built into them. The rear heart-effect shaping gives a natural lift, and the wash is flattering.
The only reason this category doesn’t score higher is that the skinny silhouette isn’t currently the most universal trend, and some shoppers prefer straight or wide-leg cuts. The jeans still look good, but style is subjective.
Style: 8 out of 10
The quality of these I Am Denim Jeans is genuinely impressive. Because they’re designed and hand-finished in Britain, the stitching, shaping and overall construction feel far more considered than standard high-street denim. The fabric has a soft, premium stretch that holds its shape well and makes the jeans comfortable for long wear.
The only reason this isn’t a full 10 is simply that long-term durability is difficult to judge without months of wear, and some shoppers prefer a heavier, more traditional denim feel. Neither point reflects badly on the jeans themselves. In terms of craftsmanship and comfort-led design, the quality is excellent.
Value for Money: 8 out of 10
These jeans cost more than mainstream brands, but they offer features you rarely find elsewhere. For anyone who struggles with pain, bloating or sensitivity, the difference is noticeable immediately.
It isn’t a higher score only because the price will be out of reach for some people, even though the quality and comfort justify it.
Final Verdict: Are the Above & Beyond Extra I Am Denim Jeans Worth It?
If you’ve struggled to wear jeans comfortably in the past, then yes, these are absolutely worth the hype.
The Above & Beyond Extra Tummy Friendly High Waist Skinny Jeans are designed with thorough understanding of what sensitive bodies need. They don’t dig in, they don’t restrict movement and they don’t punish you for bloating or scars. They simply support, shape and stay comfortable all day.
For many people, these jeans aren’t just better.
They’re the first jeans they’ve been able to wear again at all.
